Jimmy John's

One of my favorite restaurants! I have always enjoyed the graphic signs Jimmy John's uses in the restaurant. They have many of the characteristics of the food and the people who work there-simple, sometimes loud, friendly, goofy. This sign in particular is interesting because to me it is reminiscent of the Futura/Heroic Realism movement, with the "fist/bread of power." The sign also displays characteristics of the Art Deco movement with the rays emanating from the center, the jutting sharp shapes and type which makes the image feel "speedy" and the bold, limited use of color. Jimmy John's signs tend to use centered layouts where primarily red, black, white and some yellows are used and there is clear emphasis. These characteristics are powerful and fun and because of the clear layouts, they are comfortable to look at. Therefore, whenever I'm eating there I find I'm reading the same signs over and over.