
It might be hard to see this billboard because I was at a stoplight at the time, but ever since this ad came out I've loved it. On the left side, there are two lemons and the caption reads, "If life gives you lemons...." On the right side, there are two large cantaloupes and the caption reads, "trade up." It took me a second but then when I got the message I was laughing out loud. This advertisement is a very interesting spin on breast augmentation/plastic surgery. If you saw the billboard you would also see that the lemons point in random directions and are in shadow; the cantaloupes have attractive lighting and are pointing up the same direction. So many subliminal messages here! The ad is very nicely layed out; extremely symmetrical (except for the fact that the cantaloupes are a lot bigger than the lemons.....a weight difference that is done on purpose and helps bring home the message).

